VIDEO TRANSCRIPT
All right moving on to question three um and this is coming your way coz so how can you combine customer identity data with business data to create new revenue opportunities
Okay if i said i previously get this is a new space for us so when we're looking at a scion solution we have to take into account what we already know of our customers throughout through our engagement at say the wealth management space or in the corporate fund space so the sciom data will allow us then when the clients are coming in to understand you know um what leverage the data from their entry points for example um you know look at their current location when they're where they're logging in um on into one of our applications are we running a particular conference in that area and that local that we can market and push towards them uh do we have any any services in that particular area again that we can push in service to the client
So so for us we need to take into consideration that and the element of the privacy part as well um so it's about understanding how much yeah how much of that customer data and experience we can use to drive business based on also the privacy and the consent that we've got from the from the client
Yeah okay uh andy
I think it's really interesting looking at the customer platform space to the cdp space and how that interacts with identity providers and i am solution so what information do we have about the user even before they've logged in what data do we have about that particular user and their ongoing interaction with the brand how can we then change the user's authentication authorization and access experience based on what we know about them hey you're a frequent customer you come back on a regular basis can we embed some kind of loyalty into your access to give you access to a premium members area for example dynamic click i think that's a really interesting space at the moment
All right andreas
Yeah I completely agree with andy said that so for us as an example we have integrated the am solution with our application and uh with our crm system completely so we can track uh on on how many times users are using our application we write that back into their user profile in hubspot yeah and that really gives us a a really good insight on how people are using our applications how they are using the permissions we have great granted them from the am system and that really builds up a whole information around the usage and and the behavior from people within our application and that's a very crucial point for our business model because at the end we want to deliver more services which benefits the users so for us it's crucial to combine these information with the user data and the crm system um and and to to grow the business we we see a lot of new opportunities and that's all based on what can we what can we possibly know about the users and uh and that's pretty pretty important that you have the right platform for that one