StrategyMix: A History of Innovation
2004 - The StrategyMix System
The company was started in Australia in 2004 with a simple email and event registration system, which we developed to help IT companies promote seminars and other events. Computer Associates was our first client.
Jim Fisher, CA’s Marketing Director at the time, then introduced us to Hugh MacFarlane of the MathMarketing Group. Over the next few years, we introduced a range of innovative new features such as active surveys, smart responses and logical campaigns. While we didn’t realise at the time, these building blocks were the forerunners of what is now called Marketing Automation.
2009 – Managed Marketing Automation
In response, we introduced a range of marketing services (database building, telemarketing and copywriting) to support these clients so they could still do effective marketing.
This was how we began to offer Managed Marketing Automation.
2012 – StrategyMix Channel Marketing System
This solution is still superior to any of the Channel Marketing Portals, with their not-so-positive combination of relatively high cost and low usage rates.
2014 – Global Implementation
2015 – Managed Channel Marketing
A unique feature of this managed program was the very high partner participation, which was mostly driven by partner interest in running events, rather than just promoting digital assets like white papers.
From these simple beginnings, the program grew to over 30 partners – which is a lot for the relatively small Australian market.
2016 – Channel Marketing Automation
This program quickly grew to over 30 partners and generated many thousands of leads.
2017 – Full Spectrum Marketing for Partners
At this point we introduced our “Full Spectrum Solution”. This was a Partner-lead, Multi-Vendor, Highly Intensive and Fully Managed Program, which generated huge customer loyalty. Our Net Promoter Score on this program was an astonishing 100. Literally every client but one gave it a 10 out of 10 and that client gave it a 9 of 10.
2018 – Account-Based Channel Marketing
To understand more about this amazingly powerful program, click on Account-Based Channel Marketing.
2019 – Round-Table Events
Some of these events are organised specifically for IT Resellers. Others are sponsored by IT companies on a more ad-hoc basis.