Round-Table Marketing
Would you like to run one round-table event a month and know that you will get a quality audience every time?
3 Reasons to run Round-Table Events
Generate Meaningful Conversations
Until you can engage an individual in a conversation, you cannot build trust.
Demonstrate Thought Leadership
Educate your prospects with innovative, new ideas and concepts.
Become a Trusted Advisor
People buy from people they know, trust and whose opinions they respect.
How to Attract Quality Delegates to your Round-Table Event
Target a Vertical Sector
Maximise the relevance of your round table to a specific industry vertical.
Invite a Guest Facilitator
Include a “draw-card” in your round table, preferably a client from the target industry.
Research your Content
Ensure you address the business issues that are relevant to your target sector.
Multi-Channel Marketing
To attract a quality audience, use a combination of LinkedIn connections, emails, phone calls
Build a Target Database
First enhance your customer data. Then build a database of target prospects that match your ICP
Engage an Agency
Work with a marketing agency like StrategyMix that specialise in B2B, ABM, IT Channel Marketing