This blog has been written for the directors of IT Resellers with between 10 and 200 employees. It outlines 2 very compelling reasons why you should outsource your marketing, which is to a) adopt new marketing techniques and b) improve your marketing ROI.

There are 3 main reasons to consider an Outsourced Channel Marketing solution, which are expedience, expertise and economics. I will expand on each of these 3 “E”s, in this blog.

In this blog, I ask you to consider The Relationship Marketing Approach to Account-Based Marketing, where the primary objective is to build a relationship between a partner sales person and a new prospect.

This blog has been written for IT resellers who are looking to position themselves as “thought leaders”, so that they can connect and engage with more prospects.

It will also be useful for IT vendors who are looking to encourage their partners to be more proactive in their marketing and thereby improve their channel marketing ROI.

Nearly every IT Partner and most IT Vendors need to improve the quality of their marketing database.

This is important because there is no point creating thought-leading marketing content, if you can’t get that content in front of the right people.

In this blog, we outline 3 techniques that you can easily adopt, to quickly improve the quality of your marketing database.

In Part 2, we provide some guidance to help you transition to a more effective, micro, ‘word-of-mouth’ marketing approach.

This blog has been written for everyone in the channel – vendors, partners and distributors.

Most channel marketing programs are based on a traditional mass marketing paradigm.

The problem with this approach is that it is not working as well as it did in the past. Response rates and lead conversion rates are both declining.

In this blog, we point out that most channel marketing automation systems are vendor-centric. They have been developed for vendors, to be purchased by vendors and do not serve the best interest of resellers.