Jay McDonaldCyber Security Product & Propositions Manager, O2 (Telefónica UK)
Jonathan CalverCEO, StrategyMix
Maria FerraraChannel Marketing Manager, WEUR, Palo Alto Networks
Vanessa CardwellMarketing Manager, Exclusive Networks
Virtual Panel Session: IT Marketing 2021 – Quality, Convenience, Collaboration and the Rise of the Brand (GMT)
2020 has not been an easy year for IT Marketers.
Response rates have declined partly because nobody has time to think about anything but their immediate priorities, you can’t call prospects unless you have their mobile, physical events are not possible, many of your clients are losing their jobs and the industry is drowning in an avalanche of webinars, many of which are of dubious quality.
So, what can we expect in 2021?
In the first 30 mins of this event, we will cover:
> The demises of the virtual roundtable given the inherent and increasing risk profile
> A case study on a combined panel session / video campaign, together with some surprising statistics
> The potential for widespread, multi-partner, collaborative marketing programs to significantly reduce costs, improve ROI and generate market buzz
> The blatant need for IT companies to pivot their marketing objectives from short-term lead generation to a longer term focus on building trust in their brand – especially now !
Following the presentation, the panel will debate and answer a series of questions on what we might expect of IT marketing in 2021, in a free-flowing Q&A session. By attending this event, you will be able to submit your questions to the panel either at the time of registration or via the Q&A facility.
Unavailable on the day? Register for the video highlights
This panel session will be recorded and the resulting output will be converted into a series of “Video Highlights”, where one video will cover one question. All registered delegates will receive an email notification with link to the videos as soon as they are produced. However, if you are unable to attend on the day, you can register now for just the video highlights.
To view an ever-growing library of peer-reviewed videos, across a diverse range of cyber and IT related topics, go to: www.strategymix.com/videos.