Ben HillmanHead of Marketing & Engagement, APAC - Amazon Flex, Amazon
Bill RobsonCyber Security Leader, Security Centric (Ex: CISO, Vault Bank)
Bill started his security career started as an “Ethical Hacker”, with a company hired by the British government.
Following a move to Australia in 2004, Bill then gained widespread security experience working with PwC, Deloitte, e-sentinel, IPSec, blueApache, CQR and now at Volt Bank.
On a personal level, Bill used to sail the Olympic 49s class and has competed in the Sydney Harbour Yacht Race. For more about Bill, go to LinkedIn: ttps://www.linkedin.com/in/infosecbill/
Graham LowbridgeSales and Marketing Manager, Accucom
Jonathan CalverCEO, StrategyMix
Virtual Panel Session: IT Marketing 2021 – Quality, Convenience, Collaboration and the Rise of the Brand (AEDT)
2020 has not been an easy year for most people, including IT Marketers. So, the question is: what can we expect in 2021?
In the first 20 mins of this event, we will set the scene with a short overview of 2020, which will include the demise of virtual roundtables and a case study illustrating the potential for panel session / video campaigns.
Following this short presentation, the panel will debate and answer a series of questions on what we might expect of IT marketing in 2021. By attending this event, you will be able to submit your questions to the panel via the Q&A facility.
Good examples of the kind of questions, we might expect to answer include:
> When will IT marketers be able to resume physical events, under what conditions and what policies should we adopt to alleviate potential delegate concerns?
> Should IT companies modify their primary marketing objectives from lead generation to building trust in their brand, and if so, then how should they manage the transition?
> What is the potential for widespread, multi-partner, collaborative marketing programs to significantly reduce costs, improve ROI and generate market buzz?
> What can IT marketers do to overcome zoom fatigue, improve response rates, reduce no shows / late cancelations and increase conversion rates?
An End User Perspective
We have one panelist that deserves special mention – Bill Robson. Until recently Bill was the CISO for Vault Bank and as a consequence was on the receiving end of many IT marketing campaigns. He will bring a unique perspective to the panel.
Unavailable on the day? Register for the video highlights
This event will be recorded, and the resulting output will be converted into a series of “Video Highlights”. All registered delegates will receive an email notification with link to the videos as soon as they are produced. However, if you are unable to attend on the day, you can register now for just the video highlights.
To view an ever-growing library of peer-reviewed videos, across a diverse range of cyber and IT related topics, go to: www.strategymix.com/videos.