Jonathan CalverCEO, StrategyMix
Miranda AllenSenior Channel Marketing Manager, Palo Alto Networks
Round-Table Lunch: Round-Table Marketing in the Channel (London)
Join us for a round-table lunch on “Round-Table Marketing in the Channel”, in London on Wednesday 19th June.
To ensure an open, single conversation where you learn from the experience of others in a collaborative environment, there are only 14 places available. This event will be attended by a carefully selected mix of IT vendors and resellers.
Please join us and our special guest, Miranda Allen, Senior Channel Marketing Manager at Palo Alto Networks, for an open discussion (no PowerPoints) on how to make Round-Table Marketing as effective as possible.
> Marketing Strategy (more relationship building and a lot less lead generation)
> Delegate Optimisation (an extrapolation of target account mapping, with pre-determined priorities)
> The Cohesity Effect (improving response rates, reducing cancelations and boosting NPS)
> Future Direction (from product-led to market-led, plus mini RT formats)
> Structured Funding (based around multiple vendors to align with target market sectors)
> ROI Calculations (built into the round-table process and using attribution rates to generate meaningful numbers)