Blog: 5 Reasons Why Palo Alto Networks' Channel Marketing is so successful

This blog is a virtual case study. It explains how Palo Alto Networks implemented a highly successful channel marketing program in the second half of 2015, based on the following measures:

  1. High Partner Participation
  2. 100% Utilization Rate
  3. Very High Response Rates

Reseller Webinar: Marketing Automation and Advanced Lead Nurturing

In this reseller webinar, we examine Marketing Automation and explain:

  1. 4 Reasons why resellers should adopt marketing automation
  2. How to structure a "Buyer-Journey" style marketing automation program
  3. How to use triggers to switch prospects between different Buyer Journey Stages
  4. This 17 minute webinar was held on October 27 2016, in Chicago.

Partner Marketing Automation

This Short Introduction covers:

  1. How partner marketing automation works
  2. Self-managed vs managed marketing automation
  3. The difference between Interval and Date Based lead nurturing campaigns
  4. Feeding the "always on" marketing machine
  5. 5 Benefits of Partner Marketing Automation
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Partner Marketing Automation

1-to-1 Channel Marketing

Four valuable benefits:

  1. Increased partner participation in your marketing programs (100% improvement likely)
  2. Partners are prepared to use their best data in your marketing programs
  3. Response rates dramatically improve (from 2% to 6% is normal)
  4. You position your partners as Trusted Advisors (Trusted Advisors make the most sales)

1-to-1 Reseller Marketing

Two profit-building benefits for resellers:

  1. It will position your top sales people as a Trusted Advisor in more prospect accounts, which will increase your sales
  2. It will better promote your higher margin service solutions, which will increase your profits
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