In Part 2, we provide some guidance to help you transition to a more effective, micro, ‘word-of-mouth’ marketing approach.
This blog has been written for everyone in the channel – vendors, partners and distributors.read more
Most channel marketing programs are based on a traditional mass marketing paradigm.
The problem with this approach is that it is not working as well as it did in the past. Response rates and lead conversion rates are both declining.read more
StrategyMix Full Spectrum Marketing Solution https://strategymix.wistia.com/medias/09z53i0gu4 Hi, my name is Jonathan Calver from StrategyMix and in this video I’m going to introduce the StrategyMix Full Spectrum Marketing program. This program is partner-centric, so...read more
Erica Smith is the Marketing Manager at Blue Connections, a reseller for major IT vendors such as Lenovo, Palo Alto Networks, Veeam and VMware. They are based in Melbourne, Australia. In this blog, Erica describes what it is like working with StrategyMix.read more
In this blog, we point out that most channel marketing automation systems are vendor-centric. They have been developed for vendors, to be purchased by vendors and do not serve the best interest of resellers.read more
Palo Alto Networks ran a 5.5.5 channel marketing program, with StrategyMix in the Australian market, in the second half of 2015. The “5.5.5” stands for 5 partners launching 5 campaigns over 5 months.read more